Mobile

Samsung dives into the Galaxy S4’s design (spoiler: it’s all about nature again)

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Galaxy S IV launch 1

Even Samsung admits that the Galaxy S4 isn’t a “radical difference” from the Galaxy S III.

Instead, the phone is “more of an evolution,” a Samsung employee says in a new video detailing the Galaxy S4’s design story.

The video offers an intriguing glimpse into how Samsung’s designers think — though it all sounds very similar to what we heard around last year’s Galaxy S III. Once again, Samsung was inspired by many design aspects found in nature, and it attempted to figure out the perfect way to make the phone your ideal “life companion.”

In my review, I found the Galaxy S4 to be a solid crowd-pleaser. For its next phone, though, I hope Samsung focuses more on good taste and better build quality rather than cramming in every feature under the sun.


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