NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
After being available only to select businesses for about a year, Twitter Ads is now available to almost all U.S. companies that want to use it, Kevin Weil, Twitter Senior Director of Product for Revenue, said today at TechCrunch Disrupt NY.
Twitter’s ad platform is a self-service solution that lets advertisers buy Promoted Tweets and Promoted Accounts. The service gives brands a larger opportunity to get exposure to Twitter’s more than 200 million active users rather than simply pushing messages through standard tweets.
These ad products also let advertisers target users by geography, and they are offered on a pay-per-engagement basis. Offering these products to more businesses makes Twitter another powerful force alongside Facebook or Google in social advertising.
Photo via Sean Ludwig/VentureBeat
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.