Gmail released a minor update for its official Gmail app for iPhones and iPads today.
The biggest change: When you click on a link for a YouTube video, Google map address, or a URL, the app will take you directly to the corresponding Google app: YouTube, Google Maps, or Chrome.
That will keep you in Google’s world for longer, even though you’re not using Google’s phone.
Previously, links in Gmail would open up a page within the Gmail app’s built-in browser.
It’s a clever workaround for a fact that Google must find very awkward: Unlike on Android, Apple won’t let app developers make their apps into the default handlers for certain kinds of actions. URLs always open up the built-in browser, Safari, unless app developers choose to embed a browser within their own app.
But, with the new Gmail, it appears that app developers can do a sort of workaround, by creating a “suite” of linked apps that work together as a self-contained ecosystem.
The new app is free, available now, and requires iOS 5.0 or later. It’s optimized for the iPhone 5 but also works on the iPod Touch and iPad.
Hat tip: CNet
Screenshots: iTunes App Store
Marketing technologist? We're studying the big marketing clouds
Fill out our 5-minute survey
, and we'll share the data with you.