Deals

Salesforce buys (and shutters) Pinterest clone Clipboard

clipboard

Clipboard, a company that had focused on digital archiving, has been acquired by Salesforce, its founders have stated on the company site. Its product will be shut down on June 30.

Explaining the shutter-slamming, Clipboard said further, “We came to the conclusion that it was essential to focus on a singular platform for building new capabilities within Salesforce, which is not something that we could do while keeping Clipboard operating.”

Clipboard was founded in 2011 and was based in Bellevue, Wash. The service itself, however, didn’t make its public debut until almost exactly one year ago.

At that time, we noted that while visually identical to Pinterest, Clipboard was different because users could bookmark text, audio, animations, and fully formatted sections of webpages with links intact as well as simple images. Like Pinterest, the service included public/private options as well as a following/follower social model.

clipboard team

At Salesforce’s Seattle office, Clipboard CEO Dr. Gary Flake will become Salesforce’s newest engineering VP, and the rest of Clipboard’s core engineering and design team will continue to work under Flake.

While the exact terms of the deal are unknown, rumor pegs the price around $10 million or $20 million. Clipboard had previously raised around $2.5 million in seed funding.

Image credit: hownowdesign/Flickr