Deals

SendUs launches with $17M to help brands harness user videos

Social media gives consumers more control over a brand’s message than ever before and SendUs helps brands take it back.

SendUs launched out of stealth mode today and revealed  that it is backed by $17 million in funding. The company provides a video submission and management platform so brands can use video content created by fans to their own advantage.

“SendUs was founded to address the needs of brands to tell better, more engaging stories along with their consumers,” said executive chairman George Crowley in an email. “Consumers and brands alike care about co-creation and one-dimensional brand messages are no longer impactful. ‘Likes’ and retweets are hardly real engagement. When considered against the opportunity for more authentic content created by the like of YouTube, brands can no longer ignore the need to loop their audiences into marketing and programming.”

According to a study by the Content Marketing Institute, 80 percent of consumers are interested in being involved in projects with brands they love, however less than 1 out of 5 companies are actually involving consumers. The SendUs platform lets brands sent out a call for content from their audience. People upload content from their phones, computers, and social media. They transfer the media use rights to the brand, which can then review and publish it. SendUs automatically adds the brand’s watermark to the content so it is integrated with other marketing efforts. Enterprise brands, small businesses, creative agencies, non profits, and other organizations can use the SendUS widget and API for added customization.

SendUs was founded in 2012 and has worked with brands like FremantleMedia (creators of American Idol), Singapore Airlines, Peugeot, Nextel International, Sierra Club, and the Susan G. Komen foundation. Today, it made its public debut and revealed a hefty $17 million from private investors. It is based in Los Angeles