In the days before its big, splashy, Kardashian wedding-level annual developer conference, Google is letting one juicy tidbit escape from its locked-down treasure trove of announcements.
Brace yourselves, now.
It’s mobile recommendations. That is, publishers and developers can use Google+ to fuel a constant stream of recommended content for users of their mobile websites.
Recommendations from Google+ surface bring up content based on what you’re currently reading. It can also recommend more articles by the same author, articles your Google+ friends have shared, or pages that are particularly popular with the general Google+ audience.
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Put it all together; whadda ya get?!
This is just one of the Google+-themed platform announcements we’ll be hearing more about during I/O throughout this week. The biggest Google+ developer tool released to date has been Google+ sign-in, which is either a companion or competitor to Facebook’s Open Graph login, depending on to whom you’re speaking.
We asked Google+ PM director Seth Sternberg how Google+ sign-in was working out for developers so far — particularly developers using the mechanism to boost their Android app adoption rates.
At I/O, 50 Google partners already using Google+ sign-in will be present to talk about their experiences. The full list of partners presenting is included below:
Air New Zealand, AllTheCooks, Banjo, Branchout, Business Insider, Colopla, Community Factory, Contacts+, Dealflicks, Deezer, Editora Globo, eHow, Fandango, Flixster, Forbes, Funny or Die, Glamour, Go SMS Pro, HRS.com, Huffington Post, ibotta, Jolicloud , Kabam, KickSend, KLM, Magisto, Mashable, mon.ki, n24, NPR, Owners.com, Pixiv, Polygon, RCS, RebelMouse, Restalo.es, SB Nation, SkillPages, Slacker, Softonic, Songza, SoundCloud, Speakingtree, Synacor, Tamindir, Terra, The Fancy, The Guardian, The Verge, TravelZoo, Trovit, TuneIn, Vasily, Verbling, and Voxy
VB’s research team is studying mobile user acquisition... Chime in here, and we’ll share the results.