If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
It’s been five months since BlackBerry changed its name and launched its first BlackBerry 10 smartphones, the Z10 and Q10. Today the company is holding its annual BlackBerry Live conference (formerly called BlackBerry World) in Orlando (yes, the day before Google’s I/O developer conference begins).
Proving that BlackBerry is targeting all markets, Heins announced the company’s first budget BlackBerry 10 device, the Q5. It’ll come in red, white, black, and pink, and Heins describes it as a device “built for emerging markets.” It looks like a colorful version of the company’s previous BlackBerry Curve line.
The Q5 will launch globally this summer, but no pricing was announced. (Expect it to be cheap, obviously.)
“Some of you said last year would be the last conference for BlackBerry. I’m happy to say, they were wrong,” said BlackBerry CEO Thorsten Heins on stage at the event. “We are not only still here, we are firing on all cylinders as a company… We’re definitely in the race. In one year, we’ve brought this company to a profitable quarter.”
BlackBerry needs all the help it can get. I loathed the Z10, which was so half-baked it felt like a device the company should have released two years ago. The keyboard equipped Q10 seemed like a better fit for the company’s audience, but it wasn’t released until several months after the Z10.
“We will show the world that Blackberry understands mobile better than anyone else … it is in our DNA,” Heins said. “BlackBerry 10 as a platform is built for mobile.”
BlackBerry now has more than 120,000 apps in its app store, and it’s getting popular apps like Skype with the recent BlackBerry 10.1 update. The company also lets developers easily run Android apps on BlackBerry 10, so it’ll be interesting to see just how many of those apps are actually from Google’s platform.
Taking the term “mobile computing” a bit literally, BlackBerry also showed off a concept Bentley vehicle powered entirely by QNX, the operating system at the core of BlackBerry 10. Heins showed off two-way video calling with full stereo sound, which also took advantage of the car’s large touchscreen display.
For a more real-world view of what QNX can do, Heins was join on stage by Johann Jungwirth, the CEO of Mercedes Benz’s North American R&D group. Jungwirth pointed out that QNX is already being used in some Mercedes cars. “All of the cars we are bringing to market now are connected and have the ability to be ‘always on,'” he said.
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results