Your grandma knows what Helvetica is: why we’re living in the age of design literacy

design literacy

Now more than ever, normal people are aware of and attracted to good design. And no one knows that better than author/designer David Kadavy, who recently gave a fascinating TED talk on the topic.

“People are already learning about design,” said Kadavy via email. “You can talk about Times New Roman versus Helvetica at a cocktail party these days — and that wouldn’t have happened 20 years ago.”

In this 17-minute talk, he goes into the niceties and not-so-niceties of our cultural conversations around design and how design as a basic life skill is becoming mainstream.

Image credit: sima/Shutterstock