Business

Google gives mobile developers some massive love with 5 new money-making features

Where’s Steve Ballmer doing the monkey dance when you need him? OK, wrong company. But instead of doing a creepy developer dance, Google’s showing its developer appreciation with five major new features to make more money.

Cold hard cash — now, that’s love!

Google Play product manager Ellie Powers — no relation to Austin — shared the new features of Google Play Developer Console at Google I/O in San Francisco today.

  1. Optimization tips: Google automatically generates optimization tips based on what your app does and what users are doing with your app. For example, if your app is selling well in Russia but it’s not localized in Russian, Google will suggest you localize your app.

  2. App translation service: Getting translations can be tough, so Google has introduced a new app translation service right in the Developer Console. Simply pick the app, select the language, and pick a translation vendor. Your translations will arrive in about a week.

    Ellie Powers

    Above: Ellie Powers

    Image Credit: John Koetsier
  3. Usage metrics with referral tracking: “We want to give you all your metrics in the same place,” Powers said, so Google will now show you all your user metrics right in the Developer Console as well as in Google Analytics. This will roll out later this summer. And if you’re using campaigns to promote your app, referral tracking helps you understand which ads are most effective — and integrates with Google Analytics, showing you your google Play referral flow.

  4. Revenue graphs: A new tab in the developer console supplies a summary of your app’s revenue, globally or per-country.

  5. Beta testing and staged rollouts: If you want to test new features, Google Play now supports beta testing and staged rollouts. Developers can start with a small group of alpha testers, and then roll it out to a larger group of beta testers — using Google Groups, of course. Feedback from these groups only goes to the developers.

Image credit: Google


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