Media

Yahoo newsfeed’s latest ingredient: Embedded tweets

If you’re like me, you’re wondering who actually uses Yahoo newsfeed service when there are plenty of popular competitors available. However, for the second time in the last month, the company is making some changes to its newsfeed that will presumably attempt to boost interest and improve the overall experience of reading the news.

Crazy, I know. But this sort of strategy (of doing something instead of, well, nothing) is part of Yahoo CEO Marissa Mayer’s plan to revitalize the company’s products through building, buying, and partnering. Back in April, it debuted newly built Yahoo newsfeed advertising units. And now, Yahoo has forged a partnership with Twitter that will bring embedded tweets directly into Yahoo’s U.S. newsfeed service. (See screenshot below.)

yahoo newsfeed tweets

“Updates direct from politicians, celebrities, media outlets, and other publishers have become an important source of real-time news and information. 140 characters can connect athletes with their fans, capture live chatter from the red carpet, and inspire global debate,” Mayer wrote on the company’s blog today. “Tweets have become an important information source for many of our users, so we are thrilled to announce our partnership with Twitter to bring Tweets directly into the Yahoo! newsfeed.”

Essentially, that means the news feed will now feature tweets from important people (or even random users if their tweets are relevant) from each respective news genre (celebrity, sports, politics, etc.), lovingly curated by the newsfeed’s editors. Overall, it seems like a pretty good way for  the Yahoo newsfeed to pull in new users, who don’t have time to review all the important updates in their Twitter feed and keep up with the daily news.

The new Twitter integration into Yahoo newsfeed is rolling out now in the U.S., and I’d suspect other regions to follow if this partnership proves successful.

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