Pinterest is not just a place to collect and organize inspiring images. The powerhouse social site has improved its enviable good looks and upped the IQ of its pins so that everyone, including businesses, can get more out of pinning and Pinterest, in turn, can get money from businesses.
The company that made it possible to organize and collect (aka “pin”) things from around the web has worked hard to make pins useful by adding relevant information to certain types of pins and making it possible to pin from mobile apps.
If you’ve ever clicked on a pretty bootie or a mouth-watering boozy popsicle, only to land on a dead-end Flickr album or broken link, you will especially appreciate the backend improvements that Pinterest has just rolled out.
Product pins now have more information so you can see where that boot is from (Nordstrom) and whether it’s in stock before you even leave the site (it is). Similarly, recipe pins from your favorite food bloggers now include cook time, ingredients, and servings. Movie pins now include content ratings and cast members. It will automatically update all your old pins that have contextual data.
So far only product, recipe, and movie pins contain more information. But as software engineer Anna Majkowska says in a blog post announcing these changes, “This is just the beginning and we hope to make all pins more useful in the coming months.”
To start off, Pinterest worked with some popular websites like Anthropologie, Etsy, Bon Apetit, Real Simple, and Netflix to add more information to pins. Companies that want to make their pins “richer” can join Pinterest as a business or convert their account. They will have to prep their website with meta tags and apply to get on Pinterset. Is it a coincidence that Pinterest has coined these useful, business-oriented pins “rich pins?”
And because everyone is getting more mobile these days, Pinterest is making the Pin It button available on apps such as Modcloth, The North Face, and Jetsetter so you can really pin wherever you are.
It’s too early to tell how much effect these changes will have on people’s pinning habits, but it does seem like a way to both monetize and help users get more out of perusing pins.
Photo via Pinterest
VB's research team is studying web-personalization... Chime in here, and we’ll share the results.