Gadgets

Microsoft uses Siri to slam Apple in new Windows 8 ad (video)

Image Credit: Microsoft
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We all know Microsoft likes to challenge its competitors head on, especially Google. Now Microsoft is taking a swing at Apple in a new 30-second advertisement that uses Siri’s voice to make fun of the iPad.

The ad shows a Windows 8 tablet sitting side-by-side with the iPad. As the Windows 8 tablet shows off various functions — like updating its tiles or moving through a PowerPoint presentation — Siri admits that she can’t help with those things. Finally Siri says, “Should we just play Chopsticks?” The tagline for the ad? “Less talking. More doing.”

At the end of the video, it shows two prices — $699 for a 64GB iPad and $449 for the 64GB Asus VivoTab Smart running Windows 8. Microsoft also has a dedicated comparison page set up to compare the original iPad to Windows 8 tablets on the market.

Check out the video above to see the combative ad.


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