NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
The first rule of iPhone is that it never, never goes on sale. The second rule of iPhone is that when iPhone does go on sale, it’s only last year’s model, or even older. The third rule of iPhone is that when this year’s model goes on sale, a new model is coming soon.
Best Buy is putting the iPhone 5 on sale starting Sunday. Two plus two equals?
According to a report by AllThingsD, Best Buy is planning to offer $50 off the iPhone 5, 4S, and 4 models starting Sunday and lasting for four weeks. The electronics retailer is also planning to offer discounts on older Android smartphones from Samsung and HTC … but not the just-released and hot-selling Samsung Galaxy S4.
Above: The iPhone 5S in limited production, supposedly.
Rules aside, it’s not completely unheard of for iPhone to go on sale. And Apple has been experimenting lately with discounts (excuse me, incentives) in price-constrained markets such as India. But if it’s not the sign of the iPhone 5S showing up next month, it’s certainly the footsteps we’re hearing from the not-too-distant future.
Apple is certainly getting ready to release the 5S, with screens reportedly entering mass production in June, and one report saying actual phones hitting the market in August.
Which, if correct, means we still have three months to wait.
However, analyst Brian White of Topeka Capital Markets has predicted a June announcement and a July ship date for iPhone 5S as well as a new, cheaper iPhone Mini, which he says will be available in multiple colors.
photo credit: Incase. via photopin cc
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.