Ticketea, a Spain-based startup that helps event organizers sell tickets, has closed a $4 million funding round.
The startup caters to small and medium-sized event organizers with its ticket selling platform and marketing services that help spread their messages. The company claims it has sold 1.5 million tickets and has managed over 31,000 events in over 10 Spanish speaking countries since it launched in 2010.
Ticketea appeals to marketers as it offers a deep integration with Apple Passbook and Facebook as well as a full set of localization features. Anyone can promote free events on the platform, but Ticketea will take a 10 percent cut for every ticket sold.
The company has a strong presence in Spain, but it will use the new capital to expand internationally with a focus on emerging markets. But if it makes its way to the U.S., it will face some strong competition from sites like Ticketmaster and Eventbrite.
The founders also intend to use the money to build out the product and introduce new mobile applications and sites. CEO Javier Andres told TechCrunch they are seeing 20 percent of the ticketing market go mobile.
Ticketea’s second round of funding comes from Spanish venture firm Seaya Ventures.