Crowdfunding website Kickstarter hit a major milestone today when it finally passed over 100,000 campaigns, according to statistics released by the company. In the three years since it launched, Kickstarter has made otherwise nontraditional crowdfunding a legitimate form of project financing.
The company announced the new numbers via Twitter today saying, “It’s official! Over 100K projects have launched on Kickstarter. Can’t wait to see what comes next!”
However, while it has hit 100,000 projects, not all of them have been successful. In fact, only a little under half of those projects actually survived to the end. That’s because in order to be successfully funded on Kickstarter, you must hit a certain dollar goal in a specified amount of time. As Kickstarter notes, it’s those projects that ask for $10,000 or less that usually hit their goals. Thirty-three projects raised over $1 million out of the 42,150 total that survive.
One of the projects was the recent Veronica Mars campaign that amassed $2 million in 10 hours alone. It broke the record for fastest time reaching the $1 million mark. It did so in four hours, beating out a PC game — Torment: Tides of Numenera — which originally held the record. This has led to other celebrities using the service for similar means such as Zach Braff, whose Kickstarter for a Garden State sequel raised over $3.1 million.
Kickstarter founders image via Kickstarter
Are you making or losing money with marketing automation? VB is working with marketing expert Ian Cleary to investigate marketing automation ROI. Help us out by answering a few questions
, and we'll help you out with the data.