Twitter’s looking for a Head of Music Partnerships to lead the team in Los Angeles.
The new position, just posted today, is to lead Twitter’s music strategy, just launched in April, which includes making Twitter valuable to the “talent” as well as “the operations and strategy of music labels.” Offering some clues about the future of #Music, the job description says that the role, which reports to Twitter’s Head of Media, will focus on building partnerships with:
- All U.S. musicians
- All U.S. music labels
- All U.S. radio stations (including satellite)
- Major digital music portals
That last one is perhaps most interesting, as it reveals that Twitter wants to work with companies such as Spotify, Soundcloud, Rdio, Pandora, and others to drive music content, music consumption, and music sharing on Twitter. The Twitter acquisition that formed the basis of Twitter #Music, We Are Hunted, already had extensive partnerships with Spotify, Winamp, and Supersonic.
Interestingly, the new job was posted just days after Kevin Thau, who launched Twitter’s #Music service, left the company to join Twitter co-founder Biz Stone’s new startup, Jelly.
If successful, this role — and Twitter’s #Music initiative — will result, Twitter says, in more musicians on Twitter, more engagement with music content by Twitter users, and more use of the Twitter API and syndication of Twitter content by music partners.
Image credit: Hani Amir/Flickr
VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.