Who’s been checking out your professional profile on LinkedIn? And better yet, what should you do about it?
LinkedIn must have taken a cue from some of the most popular dating sites when it rolled out the highly addictive feature “Who’s viewed your profile.” And today, the social career network announced that it will provide more “actionable” information, so you can make the next move with that intriguing contact.
Product manager Udi Milo wrote today on LinkedIn’s blog that it’s now easier to see understand who’s viewing your profile, and how you’re being found on the site. You’ll also be able to peruse the connections and groups you have in common.
Above: Premium users can access data and dashboards
Those who pay for LinkedIn — Premium users — can access insights that have more depth from the past three months. Dashboards show how you’re being found (through keywords, geography or profession, for instance). And for a deeper understanding of the key trends that are fueling interest in your profile, you can also filter search results by specific weeks.
This is the kind of “big data” challenge that requires a data science team — and LinkedIn is a pioneer in this regard.
“We’ve been simplifying product experiences across the LinkedIn site,” a communications spokesperson told me. LinkedIn also unveiled a new jobs search product, and new look profile.
It’s also a smart investment, given that the strategy is to get more users to switch over to Premium. Accessing this kind of highly personal data around who’s viewing your profile is useful, particularly to job-seekers and recruiters.
Moreover, LinkedIn’s biggest revenue drivers are the tools around hiring and talent. As we recently reported, the Talent Solutions division, which provides tools for recruiters to passively engage with candidates, grew 80 percent versus the prior year.
Milo claims that the team will continue to roll out updates in the coming months. Stay tuned.
VB's working with marketing expert Scott Brinker to understand the new digital marketing organization. Help us out by answering a few questions
, and we'll help you out with the data.