Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
Poster, an app that enables you to post articles on WordPress from you iOS device, has been acquired by WordPress.com parent company Automattic, the app’s creator announced today. Terms of the deal were not disclosed.
The app’s sole developer, Tom Witkin, will also be joining Automattic and will presumably work on improving the company’s mobile efforts. WordPress does already have its own mobile apps for iOS, so I’d expect many of Poster’s features to pop up there in the future.
In a blog post, Witkin said the app will no longer be available for purchase in the iOS App Store, but those who have already purchased it can still redownload it at any time. He also said he’ll continue supporting Poster for the time being.
Automattic’s purchase of Poster was more of an “acquihire” — and not the first one the company has made in the last few months to boost its mobile-development team. The company also acquired data-synchronization startup Simperium, the maker of SimpleNote, back in January. And more recently, the company got a $50 million investment from Tiger Global — meaning additional acquisitions might happen farther down the road.
Photo credit amperegrino/Flickr
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results