NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
Samsung isn’t slowing down with its Galaxy S4 variants anytime soon.
After announcing smaller and tougher versions of its flagship smartphone, Samsung is now gearing up to launch a new version of the S4 with support for LTE-Advanced networks, Reuters reports.
The phone could hit South Korea as soon as this month, Samsung co-chief executive officer J.K. Shin told Reuters. LTE-Advanced (LTE-A) is a major upgrade over the current LTE standard, and it could end up being the driving technology behind future “5G” networks. For now, though, it looks like carriers are approaching LTE-A as a way to speed up existing 4G LTE networks. T-Mobile, for example, claims it’ll be the first to offer LTE-A in the U.S. because it has newer LTE equipment than other carriers.
LTE-Advanced will potentially offer speeds up to 300 megabits per second (three times faster than LTE’s theoretical bandwidth), so you can be sure that carriers will want to market the heck out of that upgrade. Samsung claims its LTE-A Galaxy S4 will be about twice as fast as the current LTE models.
For the most part, the LTE-A Galaxy S4 seems like a show horse for Samsung. It gets to claim that it’s the first in the LTE-A handset market, but most consumers won’t be able to take advantage of the faster speeds for some time. The phone will also serve as a way to push Samsung’s 4G networking-equipment business. (After all, it’ll only be able to convince carriers to adopt its LTE-A equipment if there’s a phone that supports the faster network.)
Photo: Devindra Hardawar/VentureBeat