NOTE: GrowthBeat tickets go up $200 this Friday at 5pm Pacific. VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and register by Friday to save!
FindTheCompany launched out of beta today to give you the lowdown on businesses.
The business-research site provides information on more than 30 million U.S. companies. Consumers, business owners, investors, analysts, sales people, and others can use the engine to learn more about a company before doing businesses with them or refine searches with filters for location, industry, employee count, annual sales, and so forth.
The engine aggregates information from various sources. Financials for public companies come from Xignite, information on government contracts from the U.S. government, and business histories and product and service listings from sister site FindTheBest. All this data is collected into profiles and then turned into visualizations based on the data so consumers are looking at more than just spreadsheets of statistics.
“We’re putting the power of knowledge in the hands of consumers and small businesses — people who normally don’t have easy access to all the incredible information that’s available on U.S. companies,” said FindTheBest founder and chief executive officer Kevin O’Connor in an email. “Now it’s simple to make informed decisions about companies, products, and services based on the facts.”
O’Connor said that people now expect better, more tailored search portals for finding the information they need. He founded FindTheBest.com in 2009 after growing tired of all the sites that claim to tell you what was best — whether it were colleges, credit cards, or insurance — when often they were getting paid to promote certain products and services. FindTheBest is meant to provide an objective comparison tool for consumers, and FindTheCompany is the next extension of that idea.
Competitors include Manta, MerchantCircle, Yellow Pages, and YellowBot. To a lesser extent, the company also competes with social-networking sites like Yelp, LinkedIn, and Facebook Pages and paid providers like LexisNexis, Factiva, and Bloomberg. O’Connor said FindTheCompany has better data and a platform and is free while still providing the same caliber of information as paid providers. The site currently monetizes through display advertising and affiliate revenue and will soon release a sponsorship product.
Before founding FindTheBest, O’Connor founded DoubleClick, which sold to Google for $3.1 billion and was an initial investor in ISS, which sold to IBM for $1.4 billion.
FindTheBest raised $11 million in March from Keliner Perkins Caufield & Byers and New World Ventures, bringing its total capital raised to $17 million. It is based in Santa Barbara, California and has 90 employees.
Photo Credit: Shutterstock
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.