Imagine you’re Bruce Dickinson, the vocally powerful monster showman of heavy metal band Iron Maiden. You’re a legend and a god, but you need new ways to reach your concert-going fans at the show.*
You might consider using something like ProxToMe to send out a flurry of pre-show band pics right before you go onstage to get people really whipped into a total frenzy and totally ruin the opening act’s set. Or you could schedule some content to fire off to fans mid-show. Or you could send them all a mobile post-show love letter as they bask in the afterglow of your majesty and slowly file out of the arena.
Scenarios like that are what have earned proximity marketing/content company ProxToMe a nice $700,000 lump of seed funding. There are a few obstacles in the process — fans have to be using the ProxToMe app, for example. And ProxToMe is intended to broadbast messages and track users just within a 250-foot radius. But the music world is always looking for interesting new ways to use tech, and this app’s Facebook-integrated messaging system fits the bill.
“Since our launch four months ago and a strong presence at SXSW, we have received a tremendous amount of interest and feedback from live performers and, more specifically, from the music community,” said ProxToMe CEO and co-founder Carlo Capello in a statement on the funding.
“Both artists and fans see a clear value in using ProxToMe before, during, and after a show.”
In addition to the funding, ProxToMe is today announcing new iOS and Android apps as well as a web-based dashboard for tracking fan interactions with a performer’s messaging and with each other, which Capello called “a tool to easily build a stronger fans base, the key asset for every artist.”
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ProxToMe was founded in the U.S., with its development team based in Italy and the head of business development in San Francisco.
*Just kidding. Bruce Dickinson needs NOTHING from you mortals.