If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Sorry, BlackBerry PlayBook owners, there’s no BlackBerry 10 for you.
During the company’s first quarter earnings call today, chief executive Thorsten Heins confirmed that the PlayBook tablet won’t see a BB10 upgrade. Heins cited “performance and user experience concerns” for the move — which isn’t a huge surprise, since the PlayBook’s hardware is several years old.
BlackBerry announced a disappointing $84 million Q1 loss this morning, so the company certainly has more important things to focus on rather than supporting a tablet that few people have bought.
While it’s not surprising to see BlackBerry pull back PlayBook support, the announcement is somewhat ironic. The PlayBook’s operating system, developed by BlackBerry subsidiary QNX, was our first glimpse at a modern and multi-tasking focused from the company when it debuted in April 2011.
Without the PlayBook’s OS, there would be no BlackBerry 10.
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results