Location-based social network Foursquare is turning its attention to the media business by trying to boost the number of users who check in at live concerts through a partnership with streaming music service Deezer.
When Foursquare users check in to seven or more concerts, they’ll have a chance to get a three-month premium membership to Deezer. Deezer’s paid music service is like Spotify in the sense that users can search and play music on-demand as opposed to Pandora’s Internet Radio service.
The partnership is supported by over 15,000 different music venues and is available to Foursquare users in each of the 15 countries where Deezer provides service, including Brazil, Mexico, U.K., Ireland, Indonesia, France, Belgium, Netherlands, Luxembourg, Spain, Italy, Germany, Australia, New Zealand, and Poland.
The move is part of Foursquare’s strategy to broaden its appeal to businesses in hopes of generating more revenue. Concerts give Foursquare the opportunity to give people deals at those music venues, such as sales on T-shirts or discounts on food and beverages while at the show.
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