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The country’s Data Protection Act aims to ensure that personal data is used fairly and legally, that it’s not abused or overused, that it’s not stored for too long, and that it’s not given to other countries under normal circumstances.
Of course, every good bureaucratic order comes with a nondescript threat.
“Failure to take the necessary action to improve the policies compliance with the Data Protection Act by 20 September will leave the company open to the possibility of formal enforcement action,” the statement concluded.
Mere months ago, settled a two-year inquisition with EU regulators over its web search features. And privacy has long been a bone of contention between European citizens and governments and Google. International spying efforts like PRISM are only the latest fuel for the already flaming bonfire of mistrust.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results