If IFTTT rolls out an iPhone app, then expect much rejoicing from web addicts.
Today IFTTT, the service that lets you create useful hooks between a wide variety of web products (i.e., if you upload a new photo to Facebook, copy it to a DropBox folder), did just that.
The free IFTTT for iPhone app serves as a way to tap into your iPhone’s contacts, photos, and reminders for its recipes (what the service calls the tiny programs that enable interoperability between services). So now you can set up a spreadsheet to track all your iPhone reminders, or log your completed tasks in Google Calendar. Additionally, the app serves as a way to monitor your existing IFTTT recipes, as well as explore new recipe picks.
IFTTT has built up a loyal fanbase of web geeks since it launched in late 2010, but the new iPhone app has the potential to make the service more useful to general users. Indeed, the service has focused on simplicity with the app: You can create new recipe combinations within just five steps, its design is minimalistic, and it constantly recommends recipes that you may be interested in. You can think of it like a slightly friendlier version of IFTTT (that also serves as a gateway to the service’s more powerful recipes).
Don’t have an iPhone? You can still take advantage of IFTTT on your mobile device: The service launched a new responsive design for its website last month, which makes it easily accessible on just about any modern smartphone or tablet. While the responsive site is a decent compromise, it doesn’t let IFTTT take advantage of any local information on your device like the iPhone app.
“IFTTT for iPhone is our first step towards bringing the power of IFTTT to all of your devices,” the IFTTT team noted in a blog post.
San Francisco-based IFTTT raised $7 million from Andreessen-Horowitz in a first round of funding last year.
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results