If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
The Scanadu Scout became the most funded campaign in Indiegogo history today. The health-scanning device raised $1.37 million so far, with still eight days left in the campaign. It surpassed the “Let’s Build a Goddamn Tesla Museum” campaign, which held the existing Indiegogo record of $1,370,461 in total funding.
Scanadu Scout is a sensor that people hold to their temple. In less than 10 seconds, it will collect data on vital signs, including pulse, heart rate, respiratory rate, blood pressure, temperature, and even emotional stress. Billed as the “the biggest innovation in home medicine since the invention of the thermometer,” Scout gives people unprecedented access to information about their bodies outside of a doctor’s office.
A mobile app tracks all the data collected through these devices, and it offers a personal health feed to monitor vitals signs and identify patterns over time. By “sending your smartphone to med school,” mobile devices become a powerful tool to keep people in tune with their bodies.
“People can get access information about health and connect to each other about health, but the piece that is missing is that people can’t get information about their own body,” said founder Walter De Brouwer in an interview with VentureBeat. “By getting precision diagnostics into the hands of people, this can enable them to get early detection and to inform their conversations with their doctor in the ways that haven’t been possible.”
De Brouwer said that the “center of gravity” in the American health care system is moving out of hospitals and into outpatient care. Tools like this can lead to better, smarter care for more people at a fraction of the time and cost. Rather than scheduling doctors appointments when you are unsure of your own health (or that of your child’s), Scout gathers more facts before taking the time to visit a clinic.
Medical device makers have had a tough time over the past few years gaining U.S Food and Drug Administration approval. This uncertainty makes it challenging for medical device startups to raise venture capital and bring their products to market. However, this may be changing as startups like Scanadu amass large followings of supporters and people from the health and tech industries push for more progressive national policies. The FDA was under pressure earlier this year to decide how to regulate thousands of new mobile medical applications. Congress went into session for three days to hear from the experts in the health IT sector on topics like taxation, regulation, and consumer privacy.
Crowdfunding is a strong funding solution for startups creating hardware and/or startups in traditionally overlooked sectors. Scanadu Scout fits both those criteria, and clearly there is strong demand among consumers for those products. More than 7,100 funders from 100 countries have supported the campaign and the initial goal of $100,000 was met in less than two hours. Scout is an example of the changing landscape for early stage funding, a landscape that now embraces crowdfunding as a source for initial capital, and for the health care industry where innovative startups and consumers are banding together to gain control over their own health.
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results