Need to brush up on your digital skills? A New York-based startup called Grovo just raised $5.5 million to help you master the most popular social media sites, cloud tools, and other online services.
The website offers over 3,500 video tutorials to help people take full advantage of online tools like Dropbox, and understand all the capabilities. The company was launched in 2010, and claims to have customers in 150 countries, including 100 of the Fortune 500 companies.
Grovo cofounder and CEO Jeff Fernandez described the content as “bite-sized, in-house, professionally produced video lessons every day covering the latest changes to the Internet.”
The company is targeting K12 and higher-education schools as well as employers. In 90 seconds or less, customers can access a video with advice and tips for how to use some of the most popular cloud-based tools.
“Cloud services are becoming the standard, and using them properly, and as they change, is critical for most everyone,” said Fernandez.
Grovo is ideal for people who need to know the nuances of how to share content on Dropbox or promote school events on Facebook. The company recently introduced a privacy component in its curriculum, so teachers can confidently use social media and other online tools in their classrooms.
Grovo competes with dozens of other online education tools, including Coursera. However, given that the videos are short and instructional in nature, the company will need to lure customers away from YouTube, which offers free, educational content.
As part of the terms of the funding, lead investor Greg Waldorf will join the company’s board. Waldorf is the former CEO of eHarmony, the popular online dating site. Greg Sands of Costanoa Ventures and Jeff Clavier of SoftTech VC also participated in the round.
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