Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
Apple sold 31.2 million iPhones and 14.6 million iPads in its fiscal third quarter, the company said today in its latest earnings report.
Apple met some expectations of analysts surveyed by FactSet but missed on others. Analysts expected Apple would ship between 26 million and 27 million iPhones and between 17 million to 18 million iPads.
The 31.2 million sales number for the iPhone is quite good, and Apple said it set a new iPhone sales record for the June quarter.
“We are especially proud of our record June quarter iPhone sales of over 31 million and the strong growth in revenue from iTunes, software and services,” Apple CEO Tim Cook said in a statement. “We are really excited about the upcoming releases of iOS 7 and OS X Mavericks, and we are laser-focused and working hard on some amazing new products that we will introduce in the fall and across 2014.”
Today’s iPhone results are far better than what Apple reported a year ago, but its iPad results were worse. For the fiscal third quarter of 2012, Apple sold 26 million iPhones and 17 million iPads.
The strong iPhone sales shows consumers are still upbeat about the smartphone. The next iPhone, likely the iPhone 5S, should be revealed in late September or early October. If the “5S” follows Apple’s cycle of releases, it will have the same build of the iPhone 5 but have some spec improvements and new features.
As for the iPad, it looks like consumers have cooled on it for now. Apple will likely reveal new versions of the iPad and iPad Mini during the next few months as well. The biggest question on people’s minds is if the iPad Mini will get a sharper “retina display” version.
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results