Business

AT&T buys naming rights to Cowboys Stadium with a reportedly $19M per year deal

Image Credit: Filckr/Cordey
NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

The U.S’s most hated carrier is teaming up with football’s most hated team: Effective today, Cowboys Stadium will be known as AT&T Stadium.

While Cowboys fans are likely foaming at the mouth in response to the news, the deal with AT&T makes its own kind of sense considering that AT&T’s headquarters is just nine miles from the company’s new namesake.

While neither AT&T nor the Cowboys have said how much the naming-rights deal cost, ESPN’s Darren Rovell reports that the deal could run from $17 million to $19 million per year — a tiny percentage of the $126.4 billion AT&T pulled in last year.

Along the name change, AT&T says it also plans to create an “interactive game day experience,” which will be joined by enhanced Wi-Fi and other improvements to the wireless capacity in the stadium and parking lots.


We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more, with ChiefDigitalOfficer. Help us out by filling out the survey, and we'll share the results with you.
0 comments