Google has terminated a promotion that promised users three free months of Netflix service with the purchase of its new Chromecast streaming device that launched yesterday. The reason? Overwhelming demand for the $35 gadget.
The Netflix promotion, valued at $24, was good for both new and existing Netflix subscribers. It was a great perk for luring in people to buy a Chromecast on top of the gadget’s already low price. Factoring in the promotion, the Chromecast would have cost existing Netflix subscribers only $11.
Chromecast itself is Google’s answer to Apple’s Apple TV, a low-priced streaming device that lets you sling what you’re watching on your mobile device onto your television screen. It’s meant to enhance your mobile experience by adding a larger-screen option.
“Due to overwhelming demand for Chromecast devices since launch, the 3-month Netflix promotion (which was available in limited quantities) is no longer available,” Google told the LA Times. VentureBeat has reached out to Google for confirmation and for details on whether those who have already purchased a Chromecast will still be eligible for the promotion. We’ll update this post with any new information.
The Chromecast device has already sold out from both Amazon and Best Buy, and Google’s Google Play Store has pushed back the shipping date by another two weeks (meaning you won’t get your gadget until a month after you order). That said, we don’t really know how many Chromecast units Google has sold in the short time since the device was released. What we do know is that demand for it is extremely high. Third-party vendors on Amazon and eBay merchants are selling the Chromecast for over $100 in some cases.
I’d argue that even without the Netflix promotion, Chromecast still seems like a great deal for what it does. However, at $100, it isn’t worth purchasing — mostly because Google has said the Chromecast functionality will be included in all Google TV hardware via a software update in the near future. (So, if you’re willing to spend $100, you might as well buy something like Vizio’s Co-Star.)