If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
T-Mobile is getting serious about competing with Verizon and AT&T, both of whom are capturing record numbers of iPhone and Android smartphone customers. The company announced an “unprecedented” deal today: zero dollars down for all phones and tablets.
“The number of reasons not to switch to T-Mobile this summer is ZERO,” CEO John Legere said in a statement.
Perhaps, but you’ll still end up paying.
The promotion, which starts tomorrow, offers all T-Mobile devices for zero dollars down — that’s true. iPhones, including the iPhone 5, the latest Samsung Galaxy smartphones, Nokias, BlackBerrys, and various tablets are all available for precisely zero dollars down. Which sounds like a great deal.
The catch is that the cost of the device will simply be added to your monthly bill.
Above: A selection of T-Mobile devices available at $0 down, with monthly pricing
Image Credit: T-Mobile
So that Samsung Galaxy S4 will cost you $25 a month for 24 months, instead of the standard T-Mobile instant purchase price of $629, or instead of the typical T-Mobile downpayment of $149 plus 24 monthly payments of $20/month. You still save some money, because with the new promotion, the device is $600, versus $629 for instant purchase or the downpayment plan.
And, since there’s no interest — and no contract — it’s still a good deal. (The monthly payment is to a financing agency, not T-Mobile, so you could theoretically leave at any time.)
The promotion is “time-limited.” When VentureBeat editor Devindra Hardawar asked T-Mobile what that meant, precisely, T-Mobile representatives were not incredibly clear:
“Good question. This is a summer time promotion for a limited time.”
In other words, it could be cancelled at any moment. Get it while it’s available.
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results