Two of the five largest global advertising agencies -- France-based Publicis Group and New York-based Omnicom -- have announced a merger deal worth about $35.1 billion, the companies announced today.
Do Not Track initiative, and can help feed advertising content to a growing number of digital networks, such as Google, Yahoo, Microsoft, Twitter, Facebook, and several more.
Publicis and Omnicom had combined revenues of $22.7 billion last year. The new entity will be run by dual CEOs for the time being and will trade publicly under the name Omnicom. The ad agencies also don't expect much push back from regulators.
"We are not expecting anything that would prevent us from going forward," Omnicom head John Wren told Reuters, adding that they needed clearance in 41-46 countries.