Dev

Spec site DesignCrowd reaches $10M in projects (exclusive)

DesignCrowd, a site that uses spec work to crowdsource graphic design ideas for companies (including startups) has just hit a big milestone: $10 million in brand-funded projects on the site.

The startup boasts 130,000 designers in 160 countries and says more than 2 million design ideas have been uploaded to the site so far.

And it’s not just penny-pinching startups looking for logo help, either. DesignCrowd reps said they’ve also seen projects coming in from huge brands such as Microsoft, Absolut vodka, HTC, and Amnesty International.

“Our recent growth is extremely exciting,” said DesignCrowd CEO and founder Alec Lynch.

“In our first year, DesignCrowd was run out of the garage, and we made $20,000 of sales. We now do that in a few hours, and soon we’ll be doing more than $1 million of projects a month.”

Over the past six months, DesignCrowd has seen an average 120 percent increase in requests for design ideas from companies around the world. The site has seen particular growth in business card, T-shirt, and logo design projects.

“Crowdsourcing is disrupting global traditional design industry. We’re excited to be at the forefront of this wave of innovation,” Lynch said.

DesignCrowd raised $3 million from Starfish Ventures at the end of 2011. The company was founded in 2008 and is based in Sydney, Australia.


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