Terms like “couch potato” and “boob tube” are going to become obsolete someday soon, right up there with “cat’s pajamas” and “gum up the works.”
In 2013, American adults will spend more time on digital devices than they’ll spend watching television.
According to research firm eMarketer, the average Jane will use about five hours of her time each day to absorb media online: to browse Facebook, play Plants v. Zombies, get lost in Buzzfeed posts, Google “psoriasis,” and indulge her every online, desktop, mobile, and tablet-based whim. Meanwhile, she’ll spend a mere 4 hours and 31 minutes watching TV, mostly DVR’d NFL playoffs and Big Bang Theory reruns. Average Jane is the coolest.
Compare that to 2010, when Average Jane spent only 3 hours and 14 minutes online and 4 hours and 34 minutes watching TV (and almost a full hour reading InStyle and other print material).
Interestingly, Jane splits her time in half between her laptop (around 2 hours and 30 minutes per day) and her mobile devices (2 hours and 21 minutes). And when it comes to tablets and smartphones, Jane clocks about one hour on each. This is pretty much in line with recent research from Experian, which showed that Jane was spending around 58 minutes per day on her smartphone.
VB's research team is studying web-personalization... Chime in here, and we’ll share the results.