Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Enterprise performance management startup Tidemark has raised $13 million in new capital as it continues to grow and take on enterprise giants.
As we’ve mentioned before, Tidemark’s array of apps assist companies with financial planning, operational planning, and metrics management. The software goes head to head with big dogs like SAP, Oracle, and IBM and even competes with younger analytics companies like Tableau Software.
Tidemark CEO Christian Gheorghe (pictured above), a former CTO of SAP and CEO of TIAN Software, says what sets his software apart from the crowd is its fast and sleek design. He also said that, unlike the others, his apps can help businesses turn statistics “into a story.”
“Modern analytics need to solve modern problems,” Gheorghe told us. “And these apps need to be beautiful and engaging.”
Editor’s note: Our upcoming CloudBeat conference, Sept. 9-10 in San Francisco, will be tackling revolutionary cases of enterprise cloud usage, including how next generation apps should be built from ground up to integrate with other apps and data. Register today!
Traction has been quite decent since the company came out of stealth mode in Oct. 2011. With its sights set on medium and large enterprises, Tidemark has added about 50 customers in the past six months. Revenue has grown 250 percent year-over-year as of the end of July.
The new funding was led by new investor Tenaya Capital, with participation from prior investors Andreessen Horowitz, Greylock Partners, and Redpoint Ventures. Including the new round, Tidemark has raised $48 million to date.
Redwood City, Calif.-based Tidemark has about 100 employees. Customers include Hostess, Chiquita, Pabst, HubSpot, Brown University, Acxiom, CEC Entertainment, ServiceSource, G&K, and U.S. Sugar Corporation.
Take a closer look at the image below to see an example of Tidemark’s Storylines analytics product.
Above: Tidemark Storylines
Image Credit: Tidemark
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results