Gaming execs: Join 180 select leaders
from King, Glu, Rovio, Unity, Facebook, and more to plan your path to global domination in 2015. GamesBeat Summit
is invite-only -- apply here
. Ticket prices increase
on April 3rd!
If you’re powering your iPhone, iPad, or iPod with a counterfeit charger, Apple wants to give you money to trade it in.
The company has launched a USB power adapter trade-in program, which it hopes will encourage owners of its devices to go legit. Under the program, which runs until October 18, Apple will slice $10 off the cost of a legitimate charger if customers trade in any they suspect of being faulty or fake.
Above: This is what a real iPhone 4 power adapter looks like, kids.
While Apple doesn’t mention it outright, the program appears to be largely in response to the recent electrocutions of two people in China — both of which were allegedly caused by faulty third-party chargers. Apple, in an effort to save your skin or maybe just its own, wants to make sure that never happens again.
“Customer safety is a top priority at Apple. That’s why all of our products — including USB power adapters for iPhone, iPad, and iPod — undergo rigorous testing for safety and reliability and are designed to meet government safety standards around the world,” the company says.
What’s interesting is even Apple admits that it’s not immediately obvious when its dealing with fake chargers.
“Due to the complexity of testing required to detect an unsafe or counterfeit adapter, Apple Retail and Apple Authorized Service Providers cannot advise you on the authenticity or safety of your adapter,” the company says.
If counterfeiters are getting so good that not even Apple can easily identify their handiwork, then perhaps we’re all in deeper trouble than we thought.
VentureBeat is studying email marketing
, and we’ll share the data with you.