Deals

Hootsuite rival Engagor raises $2.6M, opens U.S. office

Engagor's team saying toasting to expansion.

Above: Engagor's team saying toasting to expansion.

Engagor has raised $2.6 million for its social media management tool and announced that it is opening an office in the U.S.

The Belgian company monitors conversations on all major social networks and across millions of news sites, blogs, and forums. Its engine collects relevant data and presents it in real-time to help marketers stay on top of their brand’s online presence. They can set up filters, create custom dashboards, discover trends, conduct sentiment analysis, identify fans and influencers, and track the performance of social media campaigns. Engagor’s “Social Inbox” has tools for scheduling posts, delivering canned responses, workflow automation, and more to keep efforts at engaging a brand’s audience consistent.

Engagor’s product is extremely comparable to Hootsuite, a social media management tool that closed an enormous $165 round of financing last week. Hootsuite has 7 million customers, including big name clients like Pepsi, Sony, CBS Interactive, and Virgin, and experienced 300 percent growth last year. Engagor is a significantly smaller company with fewer resources and it will probably be a challenge to emerge from under Hootsuite’s shadow.

Hummingbird Ventures led this first round for Engagor, which interestingly also cites Pepsi as a customer, as well as Volvo, McDonald’s, and IKEA.

Along with the funding and expansion announcement, Engagor also launched a new “Team Performance” product that lets teams track and compare their efforts using statistics. Users can gather metrics like cases resolved and time to resolve to measure their abilities and progress.

Engagor has offices in Ghent, Belgium and San Francisco. The team has 25 employees and plans to add 10 more by the end of this year.