When a child gets sick, parents often turn to websites and online forums, and quickly presume the worst.
The problem is that parents don’t have ready access to their children’s medical records.
So a company called Kinsights this week launched its cloud-based digital health record, specifically for parents. On the site, parents can securely store and upload information about their child’s drug allergies, previous surgeries, and emergency contact information, symptoms, and more.
Kinsights caters to parents and pediatricians, who can use the tools to keep track of their patients, and ensure they have the most up-to-date information.
San Francisco-based Kinsights developed the technology in conjunction with White House Office of Science and Technology Policy. The company is already marketing its service to parents, and stresses that its health records are consistent with all “Meaningful Use data sources.” Meaningful Use is a set of guidelines put forward by the Centers for Medicare & Medicaid Services (CMS) to govern the use of electronic health records, and provide incentives to physicians for making the switch from paper-based to digital systems.
One of the key challenges to growth is that pediatricians may already use a competing health record provider that doesn’t specifically cater to children; startups in this space include Practice Fusion and CareCloud.
However, the practical benefits for parents are more immediate. Rather than filing a request for a copy of their children’s medical information at the pediatrician’s office, parents can simply print out the Kinsights’ record whenever they go on vacation, make a doctor’s visit, or hire a new nanny or babysitter. In the event of an emergency, the care provider can check to see if the child has asthma, an allergy or any other previous medical condition, and take immediate steps.
Another benefit of the service for parents is the online discussion forum. It’s similar to a service like WebMD, but the bulk of the queries on Kinsights relate to children’s health and parenting.
“We are always looking for new ways to help parents make informed decisions, and our latest product stemmed from our belief that health records should be more accessible to all parents,” said Jennifer Chung, a mother of a two-year-old, and Kinsights’ cofounder. “I’ve shared a common frustration with many parents — it’s frustrating to keep your child’s immunization cards, health insurance cards, height/weight measurements, and medication information organized.”
Kinsights is a graduate of Rock Health, a San Francisco-based startup accelerator for digital health technologies.
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