GetTaxi (which is exactly what it sounds like: a cab-ordering service) is making a couple big announcements today.
First, there’s the funding. The startup has raised its third institutional round in the amount of $12 million, bringing total funding to date to $42 million. Today’s funding was led by European VC firm Kreos Capital with participation from existing investors.
Second, the service is launching in the iconic taxi-mecca of the Western world, New York City. The service will kick off with a fleet of black cars (G-cars) and will expand to include yellow and green cabs in the near future.
Currently, GetTaxi claims more than a million consumer users as well as around 1,500 corporate clients. The app is live in 20 cities around the world and is profitable in 16 of those locations.
“We are incredibly excited to be launching GetTaxi in New York, and to be rolling out our launch with hundreds of G-Cars, which have been made possible with our black car fleet partners,” said CEO Jing Herman in a statement on the funding and launch.
“The first pain point we plan to solve is the afternoon shift change predicament, and we intend to become the go-to car service app for all New Yorkers.”
Herman, herself a cab driver, has had his sights set on New York since his startup’s last funding announcement just over a year ago.
Reps for the company say it is differentiated from competitors like Uber and Lyft through its pre-screening process.
“We meet with all of our drivers one by one because we give them a GPS driver box,” said Herman in a recent interview.
“We teach them what the GetTaxi culture is…we actually train them on customer service.”
GtTaxi was founded in February 2010 and currently has marquee-name clients such as Google and PwC using the enterprise service abroad.
Marketing technologist? We're studying the big marketing clouds
Fill out our 5-minute survey
, and we'll share the data with you.