In the span of a year, T-Mobile has gone from losing hundreds of thousands of customers every quarter to actually gaining 1.1 million new customers.
T-Mobile added 685,000 monthly subscribers and 678,000 other branded customers in the second quarter, the company revealed in its earnings report last night. The growth is a sign that T-Mobile’s new “un-carrier” offerings, like killing service contracts and offering phone upgrades twice a year, are more than just marketing fluff.
At this point, things are looking good for the once beleaguered T-Mobile. Its LTE network rollout is going faster than expected (now covering 116 metro areas) and it just recently completed its acquisition of MetroPCS, which added 9 million new customers. T-Mobile also saw its lowest subscriber churn in years this past quarter — it lost only 1.58 percent of postpaid customers.
After countless frustrations with AT&T, even I’m considering jumping over to T-Mobile.
“T-Mobile’s Un-carrier approach has clearly resonated with consumers. By fixing the things that drive them mad, like contracts and upgrades, and freeing them from the two-year sentences imposed on them by our competitors, they are choosing the new T-Mobile in unprecedented numbers,” said T-Mobile president and CEO John Legere in a statement.
T-Mobile says its revenues have grown 27.5 percent compared to last year. It ended the quarter with a total of 44 million customers and 4.3 million smartphones sold (30 percent of which were iPhones).
VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.