Facebook creating a special mobile experience that’s ‘celebs only’

beyonce facebook
Image Credit: Beyonce/Facebook
Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here!

Celebrities have it so hard. Keeping up with fans’ comments, knowing just how many people like their posts — it’s all really a burden.

That’s why Facebook plans to make it easier with a new “VIP” app to help them organize their fame.

Facebook told All Things D that the company is, in fact, testing “some mobile features designed to help public figures interact with their fans.” Celebrities will be able to use these tools to manage their Facebook Pages, likely with monitoring features that show what people are saying about them and when.

Facebook has been competing with Twitter for some time for celebrity involvement, and Twitter, for the most part, has been winning. It’s relatively easy for a celebrity to respond to a specific person on Twitter and be able to track a thread of responses. That same experience hasn’t been captured on Facebook. While the company has started rolling out “replies” and threading in comments, not everyone has this feature. And though Facebook has its “Activity Log,” it’s still fairly dense.

In May, Facebook got a little more serious about celebrities when it launched its own version of “verified pages and profiles.” Twitter also has a verified program that adds a little blue check-mark next to a person’s handle. Facebook’s own check-mark is blue as well and signifies that this person is actually who they say they are.

VentureBeat’s VB Insight team is studying marketing analytics... Chime in here, and we’ll share the results.