Wearable tech pioneer Interaxon closes $6M series A for its brain-sensing Muse headband

Image Credit: Sean Ludwig/VentureBeat
If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

VANCOUVER — Thirty-four minutes ago, Interaxon closed a $6 million series A round of investment.

CEO Ariel Garten just announced the news today at Grow Conference in Vancouver, where she demoed the company’s product, the Muse, which has six sensors that replace a traditional head-covering EEG machine in a single slim, attractive headband.

“Muse is the brain-sensing headband that allows you to track your cognitive and emotional activity,” Garten told me after her speech. “It boosts your attention and helps you become more aware of the emotions that you’re having.”

Interaxon started with a successful Indiegogo campaign that raised almost $300,000 and funded the company’s first production series, Garten said. Now the company has followed up that crowdsourcing success with a very healthy series A. Investors include OMERS, Ashton Kutcher’s investment company; and FFEC, which led the initial seed round in Interaxon.

The headband enables you to “control games, reduce stress, improve memory and concentration,” Interaxon says. Eventually, you’ll be able to control devices around you, and perhaps things like home automation, simply by thinking.

Right now, the money is going to improve the company’s technology and to build its market.

“We’re going to use this money to get more devices into the market,” Garten told me. “We’ll also build out our team, and build better algorithms.”

More information:

At InteraXon, we develop engaging experiences using brain sensing technology that frees you from physical, emotional and mental obstacles so you get more out of every moment. Our mission is to enable you to live a happier, healthier an... read more »

Powered by VBProfiles

VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.