ShareThis has raised $30 million for its technology that enables sharing around the Web.
ShareThis offers publishers a range of widgets and tools to facilitate social sharing. It claims to “touch the lives” of 95 percent of U.S. Internet users across more than 2 million publisher sites and 120 social media channels. The goal is to make it as easy as possible for readers to share content while also providing publishers with greater reach.
The firm couples the sharing solutions with analytics and advertising tools. The engine crunches a large amount of data to help marketers reach the right audience and generates info on how campaigns are performing. Its “social quality index” measures content against the social activity in the rest of ShareThis’s publisher network so brands can see where they stand.
Customers include Delish, the Food Network, AllThingsD, and Cosmopolitan. The company first raised $23 million six months ago in conjunction with its acquisition of startup Socialize. It left the round open for additional investment and closed $7 million more. According to an SEC filing, tincludes participation from Blue Chip Venture Company, Blair Garrou of the Mercury Fund, Heidi Roizen of Draper Fisher Jurveston, and T-Venture — all existing investors.
ShareThis is based in Palo Alto, Calif. This fourth round brings its total capital raised to $60 million. It was founded in 2007.