If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
An estimated 76 percent of Russian mobile phone owners are exposed to mobile spam, says a report from ESET, an international IT security company.
Last month the company conducted a poll of members of its official communities on VKontakte and Odnoklassniki, Russia’s two leading social networks, and of ESET Club participants. An estimated 65 percent of respondents indicated that they were receiving SMS spam “on a regular basis.” Almost 2 percent said they had received unauthorized advertising calls, while another 9 percent had been targeted by both SMS and voice spammers.
Most culprits had fished for phone numbers in a variety of questionnaires people complete in stores or restaurants, as well as on social networks and online dating/matchmaking sites.
Mobile operators attempt to blacklist what they believe to be “unreliable” numbers and companies, but these tactics do not seem to deter spammers, ESET’s Elena Tol said in a comment on the most recent study. Only 24 percent of the more than 800 respondents were lucky enough to have never been spammed.
Aware of the acute problem, the Russian Government first seriously pondered criminalizing SMS spammers more than a year ago. Just last week, the Cabinet intended to ask Parliament to consider outlawing SMS spam, but this action has not yet been undertaken.
This story originally appeared on EWDN.
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results