Enterprise companies tackle mobile marketing automation slightly differently—and that's why they're on top. Register today for this free VB Insight webinar
with AEG's VP of Social and Marketing on May 28th
The day before iOS 7 will almost certainly launch to the public, Apple’s new operating system for iPhone, iPad, and iPod Touch already has 1 percent of iOS web traffic.
I guess there’s a lot of “developers” out there.
According to ad network Chitika, 92 percent of iOS internet traffic is from Apple’s current standard operating system, iOS 6. A little 5 percent slice is from iOS 5, and 2 percent is from even earlier versions — likely on older devices that cannot receive updates for more advanced OSes. But 1 percent is on Apple’s newest system, iOS 7, which is theoretically only available to card-carrying, dues-paying members of Apple’s mobile developer program.
Apple gives developers early access to iOS 7 for testing, bugfixing, and compatibility checking, and I’ve been using and enjoying it since before June, when I called it “the essence of less.”
Clearly, however, more than your typical developer audience has gotten their hands on this new operating system.
Above: iPad users haven’t been so quick to move to iOS 7, however
Image Credit: Chitika
Apple users typically are quick adopters of new operating systems, creating a much more unified mobile ecosystem than Android, which has traditionally has significantly more fragmentation of devices and operating system versions than iOS — although that is diminishing.
When iOS 7 actually does become available, it should quickly overtake iOS 6 as the most popular iPhone operating system.
One interesting note from Chitika: While iPhone users are already adopting iOS 7, they haven’t been updating their iPads at anywhere near the same rate. Less than 1 percent of iPad web traffic is from iOS 7-upgraded devices. That matches my personal experience, where I’ve updated my iPhone to iOS 7 but left my iPad, which is less of a continual-use device, on iOS 6.
Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t... read more »
Powered by VBProfiles