When is the iPhone 5S home button not a home button? When it’s a fingerprint scanner.
Alongside its newest iPhone, Apple also announced that 5S owners will be able to unlock their devices using the power of their fingerprints.
The feature, TouchID, will not only save iPhone users the trouble of inputting their passcodes but can also, for example, take the place of their iTunes passwords as well. It actually sounds really neat, at least at conceptually.
“We don’t just pack in feature after feature. Instead, we think deeply about what kind of experiences we want to create,” said Apple CEO Tim Cook.
Still, no discussion about technology companies accessing sensitive biometrics information is complete these days without asking one big question: Doesn’t giving your iPhone your fingerprint data also mean giving the NSA your fingerprint data?
Not at all, says Apple.
“All fingertip information is encrypted. It’s never stored to Apple servers or backed up to iCloud,” Apple marketing VP Phil Schiller said during the event today.
While many iPhone users will take Apple’s defense at face-value, it’s clear that the company is going to have to work pretty hard to convince its customers that their fingerprints are protected on their iPhones. In our post-Edward Snowden times, no data is safe.
Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t... read more »
Powered by VBProfiles
Our upcoming GrowthBeat event — August 5-6 in San Francisco — is exploring the data, apps, and science of successful marketing. Get the scoop here, and grab your tickets before they're gone!