NOTE: GrowthBeat is less than 2 weeks out! VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and buy your tickets while they last.
In a big win for Google’s new Chromecast device, Hulu Plus has added an official application, the companies announced today.
The Chromecast is an ultra-cheap streaming media device that lets you push whatever you’re watching on your laptop or mobile device onto your television screen. It launched back in July with support for only a handful of supported apps, such as Netflix and the Google-owned YouTube.
Of course, you could still push anything playing in a Chrome web browser tab to your TV screen on Chromecast, but the sound wouldn’t jump with it. That was the biggest case against using Chromecast to push the free version of Hulu to your TV.
The new Chromecast Hulu app fixes the audio issues, but only for programming that’s specifically made available through the premium $8 monthly Hulu Plus subscription service. That means, for example, you’ll be able to watch nearly the entire library of Fox and NBC shows with both audio and video pushing to your TV, but content from Syfy network won’t.
By supporting Chromecast instead of ignoring or fighting it, Hulu does actually have a chance to incentivize people to sign up for its premium service.
The new app is available today to those with both Chromecast and a Hulu Plus subscription.
ounded in March 2007, Hulu is operated independently by a dedicated management team with offices in Los Angeles, New York, Chicago, Seattle and Beijing. NBC Universal, News Corporation, as of April 2009, Disney, Providence Equity Partn... read more »
Powered by VBProfiles