It was the best of times, it was the worst of times … in the smartphone market.
Looking at the latest earnings details from Samsung and HTC, it’s hard not to notice just how much they tell two very different tales. While Samsung expects to see its best earnings yet in the third quarter, with revenue of around $53.9 billion and profits of $9.4 billion, the once-successful HTC has confirmed a $119 million operating loss for the last quarter.
The results aren’t too surprising: Samsung has been king of the hill among Android phones for years now, and its seemingly limitless marketing budget has helped to make its Galaxy S lineup a steady success. HTC, on the other hand, has struggled to find a hit ever since it was dethroned by Motorola (ever so briefly) and Samsung.
In comparison, Samsung last year saw $51 billion in revenue and $8.5 billion profit for the same quarter last year. The company saw similar growth in its last quarterly earnings report, although investors at that time were disappointed by slower-than-expected Galaxy S4 sales and worried that Samsung was diluting its brand with too many Galaxy S variants.
I still consider HTC’s One smartphone to be the best Android device on the market, so I’m hoping the company manages to turn itself around and continue building innovative devices. HTC just kicked off a $1 billion marketing campaign starring Iron Man actor Robert Downey Jr., which it hopes will compete against Samsung’s marketing machine.