Apple just unveiled the stunning new thinner, lighter, and faster iPad Air, and already someone’s grabbed the 1080p video version of its three-minute commercial starring design guru Jony Ive.
That someone is Tanner Marsh of “iCrackUriDevice,” or I crack your iDevice, and here it is:
“This is the thinnest, lightest, and most powerful iPad we’ve ever delivered,” Apple design guru Jony Ive says.
iPad Air has the same 9.7-inch display as previous models, but a 43 percent smaller bezel, and 20 percent less thickness. It also now weights just one pound, and comes with Apple’s new 64-bit A7 chip, improved cameras, and the same 10-hour battery life.
At some point, surely, Apple is going to have to switch up the typical Jony Ive infomercial. The style is getting a bit old, and the grizzled earnest-ness is getting regularly spoofed.
And, contrary to the video, the iPad Air does not actually float.
VB's working with marketing expert Scott Brinker to understand the new digital marketing organization. Help us out by answering a few questions
, and we'll help you out with the data.