Deals

Pinterest analytics outfit Tailwind scores $1M

As Pinterest’s platform grows, so does the potential for gathering insights from it.

Tailwind, a company that has developed a software-as-a-service Pinterest analytics platform, announced today that it has raised $1 million in seed funding from i2e, Seedstep Angels, and others.

The Oklahoma City-based company’s platform lets you track the impact of your Pinterest followers, including their likes, repins, and comments, and it also lets you glimpse metrics like overall fan and content engagement. Tailwind says it will use the funding to expand its team in Oklahoma and New York City.

“So far in 2013 our user base has grown twenty-five fold thanks to our awesome teammates, the recent acquisition of PinReach, and the effort by our loyal customers in helping shape our platform,” said Danny Maloney, Tailwind’s founder and chief executive, in a statement.

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